Kroger Announces Launch of Plant Based Products: Kroger’s Simple Truth brand will add several herbal products to its portfolio, in an attempt to attract the growing number of consumers looking to reduce meat consumption.
The Simple Truth plant based line will be launched this fall. It will include meatless hamburgers and products that mimic animal protein, as well as plant-based cookie dough, pasta sauces, sausages, deli products, sauces, and more.
“Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales in excess of $ 2.3 billion,” said Gil Phipps, vice president of own brands at Kroger.
Phipps noted that more consumers adopt a flexible lifestyle, where they reduce meat consumption for health or environmental reasons.
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Branded food companies Kellogg and Hormel announced the launch of new lines of herbal products, while Tyson Foods said it would invest in a plant-based seafood imitation company. Kellogg’s product line, Incogmeato, includes plant-based tartlets and imitations of chicken and nuggets. The main product of the Happy Little Plants brand from Hormel is an alternative to plant-based ground beef.
Barclays projected that sales of herbal products will reach $ 140 billion in the next decade. But they also need to compete with Beyond Meat and Impossible Foods, two companies that are already at the forefront and are quickly signing deals with fast-food chains like Dunkin ‘and Burger King. Stay Tuned to Krogerfeedback.pro for more latest and updated news on Kroger.